Michele Eichler has been in the archery industry for over 25 years. She lives in Trinidad, Colorado, with her husband, Fred, and their three sons, Jeb, 14, Seth, 11, and Trent, 4. Michele has worked at Muzzy Products for over 25 years. She knows every aspect of the company—she started as the order clerk and worked her way up to CEO, a position she’s held for 10 years. Michele has been bowhunting since she was 12 years old and has harvested numerous animals with her bow, including 10 different North American species and six African species.